Aim high…

Shaping the future of a business school already ranked No.1 for research power in the UK is no small endeavour.

Lancaster University Management School, or LUMS as it is known “locally”, recognised that in order to maximise the potential of its ambitious development programme, stakeholders should be invited early on to take ownership of the project and become involved in the execution.

To capture the sense of potential and excitement that this £50 million investment represents, EQtwo developed a branding for the communications that would help drive the engagement surrounding the building programme.

So on May 9 2016 we started with one small step and launched the…


At the first of a series of consultative events, whose ultimate aim is to “make our spaces inspirational and functional places in which to lecture, learn and collaborate”, the Space Programme was revealed. Alongside it, a simple microsite with the URL of was created to direct people to the event and explain its purpose. This was further supported by on campus activities.

Post launch the LUMS programme is now being developed into a broader communications campaign. As they say, “watch this space” for further development.