Stories

A repository of news, insight, experience. Find out what we're up to and the latest developments from our team.

October 28, 2016

French connection

Nohoval Bay sits on the Southern Coast of Ireland, pretty much at the beginning of what is now known as the Wild Atlantic Way. In 1912, if you’d looked out to sea, you might just have seen the Titanic as it left Cobh harbour on its first and last voyage.

Otherwise claims to fame are few. Until now.

nohoval-bay

Now the name Nohoval is on the map for its cidery. From decidely ‘craft’  beginnings some five years ago, the Nohoval Cidery has grown to meet the demands from it’s thirsty followers, not only in Ireland where it has already won many awards and much acclaim, but also further afield…which is where EQtwo makes a bow.

Nohoval have now broken through into the export market with a five year contract to supply their cider to home of cidre. France. To meet the needs of the local market, their best seller Finnbarra (a brand name originally created by EQtwo) now requires further brand development to maximise its craft appeal in the French market, and then throughout Europe where it is already available, but only via local importers.

Being the consumate professionals we are, the EQtwo team are carrying out in depth product research as part of their re -immersion into the brand.

The results of our deliberations will see the light of day before the end of 2016. Just in time for the Christmas season…

Sláinte!

September 23, 2016

Timely interventions

Perinatal depression, which affects up to one in seven women, occurs during pregnancy and up to one year after the birth of a child. In many cases sufferers attempt to ignore the symptoms, which in turn causes even greater stress with partners, family and friends.

The Boots Family Trust is a charity specifically founded to support research and development of treatment to address this often debilitating condition. They have formed an alliance with various leading bodies, including City, University of London, to progress this. Part of their work with the University is the commissioning of a website  to provide up-to-date evidence-based information and support for those experiencing perinatal distress.

EQtwo was the agency appointed and tasked with meeting the challenge of delivering a website that will take users on a journey of self-assessment, leading them towards targeted interventions designed to alleviate the symptoms they help identify.

To achieve this, we are developing a framework that lets us build self-assessment and intervention pages in a way that is both efficient and highly flexible. These pages will range from a relatively simple series of multiple choice questions, to a more complex arrangement of contextual feedback, text input, and range sliders, designed to be completed over several days.

Creating an appropriate user experience which is calming and inviting has been a primary objective. To achieve this sense of online tranquility we are deliberately avoided flashy popups, overlays, and page transitions, but focusing on creating a clean, minimalist, distraction-free environment where users can interact with the self-assessment tool and the available interventions.

Instructions, questions and tasks are presented individually, with simple, bold typography and clear prompts for interactions and minimal visual distractions. As ever, executing a “less is more” design approach proves more challenging to fulfill, particularly with an online experience that needs to be both engaging and encouraging.

Accessibility to the site was also key, as it is anticipated that some users will want to access this website privately, possibly with only a few moments of time to spare. Therefore we are specifically designing the self-assessment and interventions with mobiles and tablets in mind. The result being something that will feel more like an app than a typical online survey. It is intended to launch the website in the coming month.

Planned future developments will see the addition of user profiles, along with email notifications and a form of performance tracking which will make it easier for users to develop and complete a full programme of self-help interventions tailored to their specific requirements.

August 26, 2016

Just add salt…

Eric

To some the 400+ miles per hour being targeted by the Angelic Bulldog team, may sound somewhat pedestrian, particularly when compared to the target of 1000mph that Richard Noble and his Bloodhound SSC have set themselves.

However there are two important differences in these figures. One is the number of wheels. Richard’s Bloodhound SSC will have four, plus a jet engine from a Eurofighter and a rocket booster to help things along. Not to mention the several million pounds of funding.

Whereas Angelic Bulldog, being cut from rather different cloth, is a bit lacking in the wheels department. Not surprising when one considers that the ‘vehicle’ in question is a motorcycle. Also the powerplant is a tad less exotic, though certainly more original. An originality born of ingenuity that results from attempting a World Land Speed record attempt on a distinctly non world class budget.

But Gabriel (the angel) Uttley, project leader and designated driver, or should one say rider, of the Angelic Bulldog, has been battling against the financial barriers of launching a Land Speed Record attempt for some years. Now as the ‘Bulldog’ enters its final build stage, the siren call of the Bonneville salt flats gets ever stronger and the need for further finance ever more pressing.

To launch the last phase of fund raising (£250,000 being the sum in question) and propel them towards their goal of 400+ mph in 2017, EQtwo has built a new website.

Take it for a spin and maybe you might be moved to help propel them along too…

July 29, 2016

Laying foundations for the future

A poor economy is not a new thing. Turning it round through good physical working conditions, which in turn has an effect on increasing productivity, is.  The Industrial Society campaigned continually through the 20th century for exactly this. In 1984 they were granted a royal charter. And their thinking was given a further, highly public boost in 1968 when five secretaries volunteered to work an extra half-hour each day, without pay, to boost output. They urged others to do the same.

I'm backing Britain

Virtually overnight, the movement caught the mood of the nation and within weeks the “I’m backing Britain” movement was born!

Building on this success, the emphasis of the Industrial Society gradually changed to the promotion of good human relations in industry and expanded into developing training programmes around the subject.

Just after the turn of century, in 2002, they were renamed the Work Foundation, reflecting their change of function into that of a policy research unit and think tank.

In the intervening period they have increasingly focused on four areas of research and evaluation, along the way debunking commonly held misbeliefs such as “…most jobs in Britain are poor quality” and “permanent jobs are no longer the norm”, while at the same time developing and promoting the complex and evolving concept of “Good Work”.

And that’s where we come in. Being encouraged to carry out good work too by developing the Work Foundation brand for the next phase in its growth. The new identity should be revealed in the early Autumn. Another reason as we say to watch this space.

July 15, 2016

Lost but not forgotten

On schedule, the Kenley Revival website went live in time for the official launch of the project. The search is now on and the word has gone out across the media, online forums and websites for stories and memories of those who served and lived in the area during the Second World War.

If you should know of anyone who might be able to help, then please point them towards the Kenley Revival website at:-

kenleyrevival.org

Now, as the momentum begins to gather, we will be working on the next phase of the project. A video guide to the airfield will be created using drone footage that we will be shooting plus archive material that is currently being researched and compiled.

Much has been written about the few, and of course this project will hopefully capture even more that has hitherto remained unpublished. For now we would like to leave you with the words of  one of the few, a 19 year old American pilot, John Gillespie Magee, Jr. He first joined the Royal Canadian Airforce at the age of 18. Subequently he was posted to an RCAF squadron in England at the height of the Battle of Britain in  June 1941. Shortly after he was inspired to write this poem which he sent to his parents.

Six months later, on 11 December 1941 he met his death while flying his Spitfire.

High Flight

Oh! I have slipped the surly bonds of Earth
And danced the skies on laughter-silvered wings;
Sunward I’ve climbed, and joined the tumbling mirth
Of sun-split clouds, — and done a hundred things
You have not dreamed of — wheeled and soared and swung
High in the sunlit silence. Hov’ring there,
I’ve chased the shouting wind along, and flung
My eager craft through footless halls of air… .

Up, up the long, delirious burning blue
I’ve topped the wind-swept heights with easy grace
Where never lark, or ever eagle flew —
And, while with silent, lifting mind I’ve trod
The high untrespassed sanctity of space,
Put out my hand, and touched the face of God.

— John Gillespie Magee, Jr

June 3, 2016

Aim high…

Shaping the future of a business school already ranked No.1 for research power in the UK is no small endeavour.

Lancaster University Management School, or LUMS as it is known “locally”, recognised that in order to maximise the potential of its ambitious development programme, stakeholders should be invited early on to take ownership of the project and become involved in the execution.

To capture the sense of potential and excitement that this £50 million investment represents, EQtwo developed a branding for the communications that would help drive the engagement surrounding the building programme.

So on May 9 2016 we started with one small step and launched the…

LSP

At the first of a series of consultative events, whose ultimate aim is to “make our spaces inspirational and functional places in which to lecture, learn and collaborate”, the Space Programme was revealed. Alongside it, a simple microsite with the URL of lums.space was created to direct people to the event and explain its purpose. This was further supported by on campus activities.

Post launch the LUMS programme is now being developed into a broader communications campaign. As they say, “watch this space” for further development.

May 6, 2016

…and cut!

It won’t surprise you to know that we are paid to use our imagination. It’s what agencies do. Our raison d’être. Telling stories that engage. Creating content that excites. And we’ll go to almost any lengths to deliver exactly that.

For NGK, a client of 20 years standing, we scour the UK and beyond for tales of the unexpected. Putting ourselves in the middle of the action to capture the moment. Close up and personal. And we use that unique content to communicate their brand essence. Engaging customers and fans along the way in Torque, an online magazine created and produced by EQtwo.

Take the Foss family. For four generations they’ve ridden the wall of death. At 40mph. In a wooden drum. 18 feet high. 32 feet diameter. At that speed they can perform for about 5 minutes before the blood has drained from their head. And unconsciousness follows…

Capturing it on film wasn’t easy either!

Then their was Dave Ward. A man with 20 year tic. Or more precisely an Alfa Romeo Guilia Spider that he rescued from a scrap yard in 1983, and the labour of love that followed bringing the car back from the brink.

When we filmed his pride and joy and Dave saw the final cut he cried.

That’s amore.

Simple stories. Compellingly told.

It’s our raison d’être.

April 21, 2016

“Scramble, scramble”

Kenley Aircrew

75 years ago Winston Churchill was moved to express the thanks of the nation with the immortal words “Never in the field of human conflict was so much owed by so many to so few”.

The conflict referred to was the Battle of Britain. The few were the pilots who fought in skies above southern England.

Today, not only is the number of survivors dwindling fast (and their memories and stories along with them), but also the airfields from which they flew have also virtually disappeared as a result of re-development. That is all except one. RAF Kenley.

Kenley Airfield

Kenley lies just south of Croydon, approximately three minutes flying time by Spitfire from St Paul’s Cathedral. It is unique in that English Heritage identified it as “The most complete fighter airfield associated with the Battle of Britain to have survived”.

Following the award of Heritage Lottery Funding, the Kenley Revival project has now initiated an ambitious restoration programme. Amongst the many tasks to be tackled, the creation of a website is the first, and in some ways most pivotal, part of the project.

In addition to telling the history of Kenley and the Battle of Britain, the website will also provide an interactive visitors’ guide to the airfield today, together with accompanying teaching resources.

JE Johnson

But perhaps the most significant aspect will be the central function of the site in helping to gather the memories and artefacts of those who lived and fought at and around the airfield. These will be used to create the living history of Kenley and its role in the Battle of Britain. It will be further enhanced by the creation of an extensive research archive for use by students and historians.

Following a pitch, EQtwo was delighted to be awarded this project and become part of a team creating history in the making.

Chocks away for the launch is expected early summer.
Spitfire

April 1, 2016

“Yes, m’lady”

Thunderbirds fans will no doubt recall the rather foxy blonde who was chauffeured by the redoubtable Parker. A taciturn individual of few words, the only ones of which that we can recall are “Yes, M’Lady”.

Of course the other stand-out item in Lady P’s possession was her wheels. All six of them. Attached to a pink Rolls Royce that was Parker’s pride and joy. Now quite what he would have made of our work for his namesakes at Team Parker Racing is hard to imagine.

TPR Logo

This new generation of Bentley Boys, who have several championships to their name, are this year fielding a fairly exotic brace of racers. Bentley Continentals to be precise. Accordingly Team Parker asked EQtwo to create a new branding to mark the arrival of their new illustrious stablemates.

D7X1079

Whilst our branding work has graced planes, boats and trains, as well as the more usual corporate bodies, this is our first race car. The fact it is a Bentley adds a rather pleasant frisson to the whole affair.

Team Parker Racing Bentley

Team Parker will be competing at Europe’s most prestigious circuits in the Blancpain series. The identity will also be seen on their Porsche race teams too, as well as gaining exposure on ITV’s coverage of British Touring Car Championship. With the identity completed (oh and did we mention their website?), we’ve been asked to apply our creative skills to another fast mover, the “Pizza bike” of motorcycle racer, Maria Costello, MBE.

But that’s another story…